London Vet Show Quiz: Digital Engagement for Veterinary Professionals
A case study on designing an interactive quiz experience for the London Vet Show, driving engagement and learning for veterinary professionals, students, and pet lovers.
Project Overview
The London Vet Show Quiz was created to engage attendees at a major veterinary conference, offering a fun and educational experience with the chance to win prizes. The project focused on user experience, accessibility, and seamless participation across devices.
Role
Lead Product Designer
Project Timeline
2023
Team
Designers, Developers, Project Manager, Veterinary Experts
Tools
Figma, Miro, React, Astro, Tailwind CSS
The Challenge
How might we create an engaging, accessible, and educational quiz experience for a diverse audience at a live event, while ensuring seamless participation and fair competition?
Key Research Insight
User interviews and event feedback revealed that attendees valued interactive, bite-sized learning and friendly competition. However, many were hesitant to participate due to unclear instructions or technical barriers.
The Solution
We designed a mobile-first quiz platform with clear onboarding, instant feedback, and a leaderboard. Visual cues, accessible color contrast, and concise copy made the experience welcoming for all attendee types.
UX & System Architecture
- Mobile-first responsive design for on-the-go participation
- Accessible color palette and large touch targets
- Gamified elements: points, badges, and leaderboard
- Admin dashboard for real-time monitoring and prize management
Execution & Implementation
- Collaborated with veterinary experts to craft quiz questions
- Prototyped flows in Figma and tested with real users
- Developed the platform using React, Astro, and Tailwind CSS
- Launched at the London Vet Show with live support and analytics
The Impact
- Over 1,000 participants engaged during the event
- Positive feedback on usability and fun factor
- Increased booth traffic and brand awareness for the sponsor
- Valuable insights collected for future event improvements
Lessons Learned
- Clear onboarding and instructions are critical for event tech adoption
- Accessibility and inclusivity drive higher participation
- Real-time feedback and gamification boost engagement
- Collaboration with subject matter experts ensures content quality