Tayo Nwakodo

👋 Hey, I'm Tayo

I'm a Senior Product Designer based in London with 8+ years' experience crafting user-first digital products across fintech, media, public services, and health.

Originally trained in Mechanical Engineering, I found my home in product design — where logic meets human behaviour. Since then, I've helped scale design systems, ship validated MVPs, and drive business outcomes that actually matter. From optimising deal workflows at PwC to revitalising Dart Charge at Hippo, I bring systems thinking and a sharp eye for usability to every project.

I care about making things clear, useful, and hard to ignore — and I always leave things better than I found them.

What I Believe In

  • Thoughtful design, not just pretty UI
  • Collaborative product thinking that aligns teams early
  • Lean, testable, working software
  • Prototypes > PDFs
  • Accessible design as default, not an afterthought
  • Using behavioural science (e.g. loss aversion, feedback loops) to nudge decisions meaningfully

Tools & Tactics

Design & Prototyping:

  • Figma, Axure, Sketch, GDS prototyping kit
  • Framer, Flinto, Adobe XD
  • Cursor (for AI-assisted prototyping & collaboration)

Build & Handoff:

  • HTML, CSS, JS (comfortable enough to pair with devs)
  • Component-based thinking, design tokens, structured handoff

Process & Delivery:

  • Agile, Lean UX, Product Discovery
  • Cross-functional workshops, stakeholder alignment, usability testing
  • Behavioural UX techniques: myopic loss aversion, choice overload mitigation

Oh — and this portfolio was vibe-coded in Cursor using intuition, caffeine, and a little chaos.

Experience

Product Lead – Antech
Aug 2024 – Present
  • Designed and launched an event-based quiz platform now rolling out globally
  • Led research, prototyping, and collaboration across design, product, and dev teams
Senior UX Designer – PwC
Mar 2022 – Aug 2024
  • Designed an AI-powered collaboration platform used in high-stakes deal environments
  • Led global stakeholder workshops, delivered interaction patterns across multiple workstreams
Senior Interaction Designer – Hippo Digital
Jul 2021 – Mar 2022
  • Redesigned the Dart Charge platform (a UK toll payment service)
  • Helped the platform pass Alpha after 7 years of failed assessments
  • Built prototypes using the GDS prototyping kit, mapping service journeys end-to-end
Product Designer – Pearson
Apr 2021 – Jul 2021
  • Worked on tools that helped teachers deliver content more effectively across digital platforms
Product Designer – Snook (UK Youth, NHS Test & Trace)
Jan 2021 – Apr 2021
  • Shipped rapid-response research and design work across digital learning and public health
Senior Product Designer – Munii
Sep 2020 – Jan 2021
  • Designed current and savings account flows for a fintech challenger bank
Lead Product Designer – Zaizi (NCSC, Border Force)
Nov 2019 – Jun 2020
  • Delivered public-facing digital services aligned with GDS and security best practices
UX Designer – News UK (The Times & Sunday Times)
Jan 2017 – Sep 2019
  • Grew subscribers from 150k to over 2M
  • Contributed to the org's first profitable year in 25+ years
UX Designer – RAPP
Jul 2016 – Nov 2016
  • Led UX for Johnson & Johnson&aposs global OneTouch platform
  • Delivered research and wireframes for brands like PayPal and Virgin Media
UX/UI Designer – The Behaviouralist
Mar 2016 – Jul 2016
  • Applied behavioural economics to improve services in transport, finance, and policy
  • Developed a design lens on decision bias, including myopic loss aversion

Get in Touch